Ethically made in New Zealand

Intersectional Fashion

To think of both people and the planet equally relates to intersectional fashion.

Sustainable fashion and ethical fashion are found as common ‘buzzwords’ which have become increasing popular over the last few years when it comes to the fashion industry. Whereas intersectional fashion is environmentalism that social and environmental justice are taken into equal account within the same conversation. The imbalance of one without the other doesn’t make sense.

You don’t often hear people speaking about the importance of ‘intersectional fashion’. I guess it doesn’t sound as attractive right? That’s where companies such as Fashion Revolution are doing excellent work by creating a movement constantly for change and responsibility to fall on the fashion brands and their companies.

You may notice that we share our conversation and messages to firstly consider people and the planet first. Operating in a different business model compared to the traditional fashion industry has not come without challenges. Both financially and slow growth, although the importance outweighs the concerns so we continue to chip away with our slow fashion approach. We believe we are making the right decisions and portraying the correct message in our educating consumers.

However educating ourselves on how to better our choices are always at the front of mind. I don’t believe our Intersectional fashion balance is perfect yet but I think our decisions are smart and we are on the right path.

When we are a consumer in our day to day, it’s sometimes hard to stop and think about how this product I’m needing to purchase is or has been effected by race, class, gender, white privilege and environmental impacts. As a company it is easier to point the finger at the consumer for wrong decisions and vice versa, it’s easy for the consumer to point finger at the company for not making their information transparent. There should be a balance but in our opinion companies should be taking more responsibility towards their own intersectional impacts to allow an easier and safer consumer experience.

This over time will create a majority over the fast fashion brands that choose ignore their impacts right from product development. Allowing slow fashion to over shine fast fashion. Building trust with transparency for consumers will help to draw connection that Intersectional fashion is indeed attractive and should be leading the way!

Here is how Somers is contributing to Intersectional fashion:

- We have chosen a non-traditional fashion business model

- Small boutique collections to minimise waste or overconsumption

- Timeless designs over trends

- Choosing natural or recycled fibres  

- Manufacturing in NZ where we know workers are paid at least minimum wage for their skills

Intersectional fashion isn’t a trend, it’s our future.

In my opinion, Kate.